About Us

OUR TEAM

Blush was founded in 2017 by Chris & Elliot - two friends with a shared love for great drinks and a knack for experimentation. Chris, an engineering professional with a decade of pub experience in London, brought the technical expertise. Elliot, a culinary mastermind, whose passion for spirit infusions knows no bounds.

As Blush has evolved, so has our team. With Elliot pursuing new adventures in hospitality, we’ve built a small but mighty crew based in a little warehouse in Albany, Auckland. From here, we have a heap of fun, work ridiculously hard, and pour our passion into every bottle of Blush Gin.

OUR STORY AT BLUSH GIN

Blush Gin was born through experimentation with various spirit infusions - some brilliant, some… let’s just say less brilliant. After much trial and error, we arrived at the realization that rhubarb imparted a truly unique and delicious flavour that perfectly complemented the gin. The very first batch of Blush was created in a 500ml jam jar! Our Rhubarb Gin was the first New Zealand Pink Gin. Thankfully, our batches are a little bigger now.

BOYSENBERRY GIN

In 2019, we introduced another world-first: Blush Boysenberry Gin. Made with premium New Zealand-grown boysenberries from Berry Fresh (who’ve been perfecting their craft for over 40 years), this gin is rich, smooth, and dangerously delicious.

Rumour has it, it’s exceptional over ice cream. We don't disagree.

CITRUS GIN

Next, we turned our attention to something bright, fresh, and irresistibly sippable: Blush Summer Citrus Gin. Crafted with oranges and lemons, we extract the oils from the fruit’s skin to capture the perfect citrus essence. A touch of rhubarb adds that signature Blush pop of colour.

An interesting twist? Our distillation process naturally landed at 41.09% ABV—a unique number, but we loved the flavour so much, we left it exactly as is.

OUR WAY

We're serious about making great gin - but we don't take ourselves too seriously.

Every bottle of Blush is triple-distilled, handcrafted, and made with care, from the flavours to the bottling and labelling.

✔ Just sweet enough to be beautiful
✔ Smooth enough to sip over ice
✔ Strong enough to be a proper drink

Premium gin, without the snobbery.

Drink Local, Be Social!

OUR VISION

We’re on a mission to change the way people see gin - from a stuffy, old-school spirit to something vibrant, modern, and fun. Blush is made to be enjoyed over ice, in cocktails, and with good company.

We love making spirits that are unexpected, playful, and seriously drinkable.

KEEP CHILLED

Much like a fine wine, Blush Gin is best stored in a cool, dark place. It’s a natural product, which means direct sunlight can cause the colour to fade. You may also notice a little natural sediment over time—just give it a shake before pouring (though let’s be honest, it won’t be sitting on your shelf for long).

WEEKENDER DRINKS

Sometimes you just want something with a little more personality - a gin that’s bold, vibrant, and effortlessly fun. That’s exactly why we created Weekender, a range designed for easygoing afternoons, lively catch-ups, and those "just one more" kind of nights.

Where Blush Gin leans elegant and refined, Weekender is here to turn up the energy - whether you’re sipping poolside, dancing in the kitchen, or turning a casual drink into an unforgettable night.

PEACH

JUICY, SMOOTH, AND A LITTLE BIT CHEEKY

Peach and gin might not be the most traditional combo, but trust us—this one’s a game-changer. Sweet, juicy, and impossibly smooth, it’s like summer in a glass. Whether you’re sipping it straight, mixing up a spritz, or shaking it into a Peach Bellini, this gin is made for good times.

CLASSIC

SMOOTH, BALANCED, YOUR GO-TO GIN

Sometimes, you just want a damn good gin - clean, crisp, and perfectly balanced. Weekender Classic is exactly that. It’s the kind of gin you can rely on for an ice-cold G&T, a killer cocktail, or even just a simple splash over ice. No fuss, no gimmicks - just great gin.

ORANGE

BRIGHT, JUICY, BURSTING WITH CITRUS

Sun-ripened oranges, packed with natural sweetness and a hint of zest, bring this gin to life. Smooth, refreshing, and endlessly mixable, Weekender Orange is sunshine in a bottle. Whether you love a spritz, a G&T, or something a little experimental, this gin delivers bold, citrusy goodness every time.

LEMON

ZESTY, REFRESHING, AND MADE FOR SUMMER

Bright, crisp, and bursting with lemon zing, this gin is as refreshing as a cold drink on a hot day. It’s citrus-forward with just the right amount of tang, making it the perfect base for a sharp G&T or a refreshing highball. It’s classic, clean, and effortlessly cool.

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